For Kruse, a surprising one was Peanut Butter and Jelly. But in 100 years, Blue Bell has had a few duds. (Purists, take heart: they still sell Neapolitan.) So the company just eliminated the strawberry ice cream and created The Great Divide. At the end of the carton, there’d be a pink ribbon … chocolate and vanilla were clearly the favorites. Over the years, Kruse says, the company heard from many customers that their least favorite part of Neapolitan ice cream (chocolate, vanilla, strawberry) was poor strawberry. The Great Divide? It’s Blue Bell’s answer to an ice cream lover’s prayer. Seasonal flavors are introduced most recently, Snickerdoodle and Spiced Pumpkin Pecan joined the lineup.Įven with fancy flavors in the lineup (Mocha Tracks, Caramel Turtle Cheesecake, Birthday Cake), Blue Bell’s top sellers are the tried-and-true. 3 ice cream nationally, Blue Bell introduces five or six new flavors a year and sells about 25 flavors at any one time. The company started as Brenham Creamery, but changed its name to Blue Bell, for the wildflower that is native to the area.īut back in 1907, the first flavor was Homemade Vanilla. And … they were the first company to make Cookies ‘n Cream ice cream, Kruse says. They make ice cream and other frozen treats. In 1911, they started churning out ice cream. In 1907, the company started out as a creamery, turning the excess milk of local dairy farmers into cream. Blue Bell started there more than 100 years ago. If you don’t know Blue Bell, here’s the 411: Brenham is a town in Washington County, Texas, about an hour from Houston. But I have to tell you … It’s true! Blue Bell is one heck of a great ice cream. Homemade flavor, downhome goodness, natural as can beīlue Bell – the best ice cream in the country.Ī quick Google search tells me that this jingle is seared into the brain of Texans and former Texans around the world. That’s the reason Blue Bell ice cream keeps on tasting great The little creamery in Brenham sure is big on taste. If you’ve ever lived in Texas, I don’t have to tell you about Blue Bell. The CEO of Blue Bell Ice Cream recently told me: “When people are depressed, they want some ice cream.”
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